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Pound Shop Wars S01E01
Transcript
00:00The question I get asked mostly in here, believe it or not, is how much is this?
00:05How much is this?
00:08That is the truth.
00:09How much are these chamois?
00:13They're shops with a magical formula.
00:16It must cost more for me than what they're selling. How do you do it? I never know.
00:20Everything costs a pound.
00:23About more. Bargaining itself.
00:26And some people have fallen under their spell.
00:30Football!
00:32This is the most expensive shop in the centre.
00:34You buy one thing and you find another and then you find another.
00:37It's just so cheap.
00:38I like a bargain.
00:41There's now a pound shop in almost every town and city.
00:46Bloody brilliant. I love pound.
00:49But for Chris Edwards, owner of the Pound World Empire, it's war.
00:55It's an insult to everything we try and stand for. It's ridiculous.
01:00It's a cut price, cut throat, battle for survival against giant pound shop chains and now the supermarkets.
01:07They should put thief across the front of the head. Chop the fingers off or something.
01:11And as customers get more savvy...
01:14The biscuit's only 49p in Asda and it's a better quality of brand than they've been.
01:18It's a fight to find new tricks to keep the magic alive.
01:22We've saved a fraction by not including any underwear. She doesn't mind. She's got a smile on her face.
01:27This time, the competition launches a prize war.
01:32That's 3p that I'm saving.
01:35It's frightening because if we took 3p off our profit margin, we'd be out of business.
01:41So Chris strikes back with a one-pound bra.
01:45Listen to these. They're already our best seller.
01:50Soon, there's a storm in a D-cup.
01:53Now we haven't got it in again and I don't know what to do.
01:56Somebody's made a big booze.
02:07Oh, it's a big day for Chris Edwards.
02:10He's just signed a new bank deal to help his company Pound World grow.
02:16But arch-rival Poundland, Two Doors Down, seems to be the name on everyone's lips.
02:23Did you want to do this shot with the Poundland at the back?
02:27World. World. World. World. World.
02:31That's it.
02:33It's like a swear word. I can't say it. I cannot say it.
02:37Yes, our competitor next door.
02:39We've just got Poundland in the back as well.
02:42World. World. World. World. World.
02:46Me and you were going to fall out.
02:50US-owned Poundland is Britain's largest pound shop chain.
02:57But Chris wants their crown.
02:59And from his headquarters in Wakefield,
03:01he's waging a campaign to become Britain's biggest pound shop empire.
03:08It's a war every day.
03:09We come to work every day, gum shield in, shin pads on.
03:12Get on with it.
03:13Right then, what's first?
03:15And I've got a few issues at the moment.
03:18He's got a no-nonsense management team.
03:21It's can we pay our way on the back of it.
03:23But their meetings are often interrupted by more pressing matters.
03:27Do you want any toast or anything before?
03:30No, no, no.
03:30There's some grapes in there and another bottle.
03:34A little bottle of stuff.
03:36Alice, Chris's 86-year-old mum, clocks in daily.
03:40She's the self-appointed fat controller, monitoring everything he eats.
03:46It's supposed to reduce cholesterol.
03:49It's supposed to make you feel fit.
03:50And I think it would be the stressful job he does, I think.
03:54And every little helps.
03:55She bought this treat from one of Chris's competitors.
03:59Better not show Morrison's because they sell pound stuff.
04:04I'm covering this up.
04:06I'm not giving them no adverts.
04:07No, I'm mad, isn't it?
04:10This is a family firm.
04:12Morning, boss.
04:13You all right?
04:13Yes, I'm fine.
04:15Chris's brother is in the business too.
04:17And this family has worked together for a very long time.
04:21That's your great-grandad, Edwards.
04:23Right.
04:24That's the trapeze artist.
04:25That was born in 1862.
04:27Right.
04:28I hope he'd retired by then.
04:31Chris's family has worked on travelling fares for nearly 200 years.
04:39Oh, that's when you were at school.
04:41Yeah.
04:43You had six months at school and six months on the road travelling fairgrounds.
04:47And that's an education in itself.
04:50You're brought up to basically work.
04:52You're working with a very, very young age.
04:55Very hard work.
04:56A lot of people don't appreciate the fact.
04:58It's something to be proud of.
04:59It is something to be proud of.
05:01Yeah.
05:01Survive like we did.
05:03Yeah.
05:04The family also had a market storm, which Chris and his brother turned into a pound shop empire.
05:11People said, well, you've done well to get from that.
05:13Well, it's only took us 40 years.
05:14I know.
05:15And a lot of hard work.
05:16I can tell you.
05:17But the hard work is far from over.
05:20What drives you now is the fear of going skint.
05:22I just liken it to a tsunami coming over the hill.
05:25And if you take your eyes off the business, it'll engulf you.
05:28The threats are flooding in.
05:31High streets are bursting with discounters and supermarkets offering one pound bargains.
05:37Some are selling for under a pound.
05:41And one rival, southern-based 99p Stores, is expanding north onto Chris's patch.
05:49In Burnley, they're right next door.
05:52They've got Pringles on it, 99p.
05:54But his managers here are ready for the fight.
06:01Right, can somebody put two green milk in that gap there, please, for us?
06:05Make that shelf look OK.
06:08The secret to winning this war is maintaining the opening day standards that we've had from day one.
06:13Because that's what draws the customers in.
06:16Ian Gilbert is the assistant manager.
06:19I'm the grafter we're after.
06:20And I get exactly what customers are after.
06:22If they're in doubt, it gives us a shout.
06:23And I sort them out.
06:24And that's what it's all about.
06:25Right, can I interest you in a packet of Karamaks today for a pound?
06:28Would you like two for two pound, then?
06:30At the end of the day, you've got to act fast, think fast, work fast and talk fast.
06:33And that's what I do in this business.
06:34These shoes here, I'm surprised they're not even sponsored by Michelin.
06:37Because the amount of rubber that they burn, I'm telling you.
06:42Don't think he stops.
06:43The minute he comes in, the minute he goes out at half six.
06:48Sometimes customers say, has he got a twin in my wife?
06:53Chief, nice footwork.
06:58I'd love to clone myself like Dolly the Sheep, Ian the Sheep, and have double wages, like, you know what
07:01I mean?
07:02But I don't think that's going to happen, pal.
07:06He is super, man.
07:08He's pretty much like me.
07:10A lot younger than me, and he's obviously a lot more than me.
07:16Jeff is the manager.
07:18He runs a tight ship.
07:21Can I ingest you in a six-pack of polo mints per pound?
07:24Six-pack of polo mints per pound?
07:27Can I ingest you in a six-pack of polo mints per pound?
07:31Do you not think it's a bit repetitive?
07:33We need to think outside the box here.
07:36It's not just 99-piece doors they're fighting.
07:40Poundland's also in the same shopping centre.
07:42When we first opened, like, you know, basically it was a blank checkbook, you know what I mean?
07:46We had, like, 20, 30 staff doing 10, up to 40 hours a week, when obviously now we can't sustain
07:51that.
07:52As competition has grown, staff numbers have been cropped.
07:55Nobody can afford to lose any business whatsoever, and that's why we work so hard.
08:01We've got to do all we can to survive.
08:06Big ball, big ball, big ball, big ball, banana, big ball, banana, what pound?
08:10Any ball, what pound, any ball, what pound, any ball, what pound?
08:13Hey, nice, cherry, well, man.
08:14The battle for people's pounds is now so fierce that shops often change tactics to win shoppers over.
08:25In East Ham, Poundland is trying a cunning plan.
08:30They've cut prices to just 97p.
08:33That's 3p that I'm saving on each item.
08:38Everything could have been what?
08:40It could have been what? Was it 6 pounds?
08:416 pounds, but it came up to 5.87.
08:44I'm happy.
08:46Nice 3p off.
08:48I'll go 4 times a week.
08:50Laundry bags, sweets, whatever you like in there is fantastic in there.
08:55It does get a bit confusing, though, because you can't add up 97p.
09:01Every penny counts.
09:03It really does.
09:05Two doors down, where Chris has a new shop, they aren't so pleased.
09:11News of the latest offensive soon reaches headquarters.
09:15East Ham, where we had one of our most successful street owners last year, Poundland have come back by changing
09:24to 97p land.
09:26It's frightening.
09:27They are a big American company.
09:29If they rolled it across, it would be a major impact, because if we took three pence per item off
09:34our profit margin, we'd be out of business.
09:40Can I make a suggestion where they should go?
09:43In the bin.
09:45But Poundland isn't the only fixed-price rival threatening a price war.
09:50Yeah, it's a good office area.
09:52I mean, oh, fuck, and that's sugar.
09:5699p Stores is cutting prices, too.
09:59Twin pack as well.
10:00Oh, that's a good deal, though, for £20.69p.
10:03They've decided to enter that price war, and they're hoping that those posters will get the customers in, and then,
10:09obviously, take it away from us.
10:11And that, to me, scares me, because if we haven't got the right range and the right product at the
10:16right time, then, obviously, where we're situated, and where the competition is so close,
10:22the customer can just turn around and walk out and go elsewhere.
10:26It is a cut-through business out there.
10:28Like, we are, I guess, I suppose, pirates on the high sea.
10:33At HQ, Chris's team is starting to fight back.
10:37Chris, when you've got a sec, can I just show you one of these new lines, please?
10:41Cheers.
10:43Head buyer Daniel has got his hands on something that's getting him very excited.
10:49I need to talk bras.
10:51The benchmark price for these in the marketplace is up to, like, £20.
10:56Right.
10:56And we can put this in and retail it for a pound, I think.
11:00And what's the initial order going to be, do you think?
11:02This has got to be half a million pieces.
11:04Easy.
11:05You should discover your instinct, what you think.
11:07If you need to buy half a million, let's get half a million bought.
11:10This is a serious wagon.
11:15But this is no ordinary bra.
11:19It's the secret weapon in a full frontal assault to bazooka their rivals.
11:25The brand is what we would call a wow product.
11:27When they see something like this on the shelf, they go, wow, look at that.
11:31So we just naturally call it a wow product.
11:34Some examples of the wow products we've had in the past, this desktop calculator.
11:39When we first got that, we thought that was brilliant.
11:42It's just a pound.
11:43This is another product, well-packaged, quartz movement, sold for a pound.
11:49Even I couldn't believe it.
11:51To make the one pound bra, they went to China and found a factory already making a more expensive
11:58version.
11:59They then used cheaper material with slightly less elastic and ordered in bulk.
12:05But is there a difference in stretchiness?
12:08They're the same.
12:10All them pleats is they're the same.
12:12Alice has been asked to compare her son's new bra with a 13 pound version.
12:17Well, I can't see no difference, really.
12:21I can't believe it's a pound.
12:23Well, it's a throwaway product, I suppose, at a Tom Jones concert anyway, isn't it?
12:27Yes, you wouldn't be worried about swinging your plan and throwing it at that place.
12:31Not if they're only going to cost you a pound.
12:32It should be an exceptional line, but with it being an exceptional line, it could also
12:36put us up for an exceptional fall if I'm wrong.
12:39Some wow products have left Chris red-faced.
12:43We got this TV in Rotten.
12:44It was a fantastic item.
12:46We sold thousands.
12:47Fantastic repeat order.
12:49The factory couldn't give us what we want, so we moved on to a second factory.
12:53We didn't bother having the trading standards test because it was, in our eyes,
12:56exactly the same item.
12:58Unfortunately, they didn't work.
13:00Trading standards got involved.
13:02Public cost is a fine, of which we're not proud of.
13:04So we had a bit of a Del Boy moment there, but that doesn't happen very often.
13:09Soon they'll find out if the bra's lovely jubbly.
13:14But Chris isn't just relying on ladies' underwear to take the fight to the enemy.
13:20This is the map of the shops we've got already.
13:23Now we're focusing on areas where we've got very limited shops.
13:26He's expanding to challenge Poundland's dominance.
13:30We're looking to save two or three million pounds, which will fund the new store openings.
13:35It's very difficult, and you try and do it without upsetting people, but sometimes you do.
13:42Overseeing the courts is finance director Ian Hamilton.
13:46Morning.
13:47Morning.
13:48Mr. Noel.
13:49That's me.
13:50Well, I'm one of the few people who will challenge Chris's opinion.
13:53Most people go along with him for fear of losing the job.
13:56The fact of the matter is, there's only me who speak to Ian.
13:59Everybody doesn't like him.
14:02Those aren't major considerations for me.
14:05The main task is to do the job, do what's necessary, at whatever cost.
14:11But Ian's under strict orders not to undermine customer service.
14:16And some think that's already happening.
14:19We've got people that are leaving our store, that are putting baskets down at the tills,
14:23because there's not enough people there to serve them at the end of the day.
14:28Regional manager Craig Atkinson thinks Ian's staff courts are costing more than they're saving.
14:35I've got a queue as long as my arm, where people still want to shop in this store,
14:39and there's nobody serving them.
14:41That's lost sales.
14:44Something's got to change, and it's got to change fast.
14:48As king of the courts, Ian's in the firing line.
14:52Ian has definitely put his neck in the nose on this one.
14:56This matter's very, very serious.
14:58If we let Ian go into a store and work there for the day,
15:02and see what they come up against,
15:04see whether his conclusion is exactly the same.
15:06OK.
15:08Greg?
15:09So, tomorrow.
15:11So, 7 o'clock, that's the time the delivery arrives.
15:14There won't be any problems tomorrow.
15:16Let's see.
15:23Over at the warehouse, 100,000 bras have arrived from China.
15:29A military operation begins to get them into the shops.
15:35We don't make vast amounts of profit on each item.
15:37Our profit's made on bulk.
15:39It's a fast turnaround.
15:40It needs to get into them shops and get sold.
15:43Buzz is one of the warehouse managers.
15:45If I get an order from the store last night,
15:48they'll get it delivered today.
15:51This high-tech warehouse supplies up to 9 million items a week
15:55to over 200 shops across the country.
15:59In this warehouse, at this moment in time,
16:01there's probably about 17, 18 million pounds worth of stock.
16:05Of all that stock that's up there,
16:07a lot of that stock won't be here next week.
16:10It'll be gone.
16:11It's out to the shops.
16:16That's them.
16:18Buzz and fellow manager Kevin
16:20want to take a look at the new top-shelf material.
16:24I ain't got a safety knife.
16:27I haven't.
16:28It's not allowed, ain't I?
16:30Safety knife.
16:31We're using a safety knife.
16:35Say goodbye to bad posture.
16:38Chafing.
16:40That's always a problem, I mean, chafing.
16:42Looks more like a sports thing, doesn't it?
16:44Yeah, more like a sports bra look.
16:45Yeah.
16:46Not that I've ever worn a sports bra.
16:48Well, I used to.
16:50Yeah, but you got help for that, didn't you?
16:52I did, yeah.
16:53Mude.
16:54Oh, she's not in the mood.
16:55She's got a bra on.
16:56Oh, that's a disgrace.
16:59I don't know if they're going to sell well.
17:02But Chris wants to shift a lot of bras.
17:05He hopes to sell 30,000 in the first week and millions over the year.
17:12In Burnley, Ian's very excited about getting his hands on the new wow product.
17:18Brilliant.
17:18I like that.
17:19That is fantastic, that.
17:20Oh, nice rack, Ian.
17:23With a product like this, we're certainly not going to go bust anyway.
17:26Next door, I wonder what the hell's it like.
17:28Battle of the bra.
17:29Yeah, I can just imagine the headlines, ain't it?
17:31You know, storming a D cup.
17:37Ian quickly starts working his magic on the customers.
17:42Hello, love.
17:42You all right?
17:43Have you seen these?
17:45Pound it.
17:46Can't go wrong, love.
17:47Look at that, eh?
17:49But not everyone's going, wow.
17:52Unbelievable value.
17:53Have you seen these?
17:54Already our breast seller.
17:56Yeah.
17:58They look really, really cheap.
18:00And they're not sexy at all.
18:03You're not going to pull wearing that, really, are you?
18:05No.
18:05No.
18:07No.
18:07No, definitely not.
18:09Hmm.
18:10Well, if I take a medium in a wide, I'll have a large in a nude.
18:17The local competition has heard about the bra and come to take a look.
18:24Jane works for a more upmarket lingerie shop in Burnley.
18:28Hello?
18:29Oh, you're back.
18:32It's quite thin, isn't it?
18:34Why don't you just try one on, Jane?
18:37That, to me, that would ride up.
18:39It's not giving you much shape, is it?
18:40It isn't.
18:41I feel like I've got an old lady's vest on, to be honest.
18:44And if I put my top on...
18:48It doesn't look like I've got an old bust at all in this, does it?
18:52Well, the competition don't feel threatened, and more worryingly, Jeff's learnt 99p stores
18:58is already selling a bra.
19:0199p?
19:02Yeah.
19:03Is this what they call pads, here?
19:07You know, the proof will be over the next couple of weeks.
19:10It'll be interesting to hear the customer's comments.
19:15Will Chris's new bra give his business the uplift it needs?
19:22What time is it?
19:23Five to nine.
19:24Five to nine?
19:25Right.
19:27He's running late already, so this is not a good start, is it?
19:32In Leeds, it's the shop floor showdown between money man Ian and regional manager Craig.
19:39I can't wait, to be honest.
19:40I love every minute of it.
19:42I'm going to put him through his paces.
19:44Craig thinks Ian's staff cuts are causing big queues.
19:48Finance director Ian's been sent back to the floor to find a solution.
19:53Oh, good morning.
19:54How are you doing?
19:55Not too bad.
19:56Half past eight, I thought we said we were going to be here this morning.
19:59Yeah, I had a lie-in this morning.
20:00Oh, right, well.
20:03Well, I think you could have done with the extra large.
20:05I don't know about the large, but never mind.
20:07I think I've been stitched up on that one.
20:09Back to the gym.
20:10Ian cracks straight on with his fact-finding mission.
20:15Sorry to interrupt.
20:16What we're trying to ascertain is whether the queuing is acceptable.
20:19Have you queued too long before?
20:21Many a time.
20:22Yeah.
20:22We've put stuff down, we've gone somewhere else.
20:24Where would you go, one of our competitors?
20:26I'd go to a poundland in there.
20:27Yeah.
20:27Poundland, OK.
20:28When we've been in there, every time, there's a lot on the till.
20:31It's always full.
20:32When we're in there, all the tills are full.
20:35And we've never waited long in there, ever.
20:37Would you shop with us a lot more if we had all these tills monitored every single day?
20:43Yeah, in fairness, yeah.
20:44Yeah?
20:44Yeah, I would, yeah.
20:45Because do you prefer the layout of the store and the products?
20:48Yeah, because I think it's better.
20:48There's more evidence left on the shop floor.
20:51So, again, that's potential lost sales due to not having enough people available on the tills.
20:58But Ian wants to see what happens when all staff man the tills like they're supposed to when a queue
21:04forms.
21:06All back up the tills, please.
21:09Thanks, please.
21:12Thanks, please.
21:14Thanks, please.
21:15We've got back up the queue there.
21:16We've gone.
21:18We've called the extra staff straight on the tills.
21:22Queue's down in less than a minute.
21:24He thinks the solution is to change the staff rotors so more can be on the tills at busy times.
21:30But Craig's not convinced.
21:32I'm still a strong believer that we do need more people in the store in order to make sure we
21:38keep up the service that we're already given.
21:40It's a stalemate.
21:42It's like dealing with two squabbling kids.
21:44I think one misses one point, and Ian definitely misses the arguments of customer satisfaction with ultimately is where you've
21:51got to be when you're a retailer.
21:53To find out who's right, Chris is going to run an experiment.
21:57We've increased the staff in four stores, and we'll see what the results are.
22:02If takings go up, then Ian will have questions to answer.
22:05And if they don't, then Craig's going to have egg on his face.
22:11Meanwhile, Poundwell's press release about the one-pound bra has created quite a stir.
22:20Have you seen all of this about the bra, Daniel?
22:23Mail, Metro, Express.
22:25Facebook, it's on our social media feed, it's on Twitter.
22:28And that was New York Daily News.
22:33At just one pound, it's the world's cheapest bra, but is it a girl's breast friend?
22:37The son has tested it against the competition, using a trampoline.
22:43Ha, ha, ha, ha!
22:44I can see the sacks of spuds going everywhere.
22:47Here are our verdicts.
22:49Mataline.
22:50Four out of five for style.
22:51Four for comfort and four for support.
22:54And ours, style for two.
22:58Comfort, which is the main thing for five, but support, she only gave it two and a half.
23:02Right, but that's only one person, though, isn't it?
23:05It's not a ringing endorsement, but the publicity works wonders.
23:09You're in a chair, isn't it?
23:10It's marvellous, that is.
23:13I'm poor.
23:15Well, I'm not that big, am I?
23:17And I should think, unless you're going to measure me up for one, it'll be a medium.
23:21I have to warm me hands first, love.
23:23Ha, ha, ha, ha!
23:25In just ten days, a hundred thousand bras are snapped up.
23:34What's that?
23:35Somebody else stepping on our toes.
23:37We've got Asda, we've got Tesco.
23:39Now we've got a fairground.
23:40Everything's a pound.
23:41I mean, where are we going with all this?
23:44When does it end?
23:45Three chances of winning for just one pound.
23:48With the bras selling so well, there's time to relax and visit relatives.
24:00Oh, what a shock.
24:03All right, Herbert, how are you doing?
24:04This used to be Herbert the Sherbert.
24:06Not very nice.
24:08I'd like if you want, any time.
24:10Well, you look at home, anyway.
24:11You look like you belong there.
24:12Better than sitting in the office.
24:14Yeah.
24:15Do you feel as though you miss anything?
24:18Well, as soon as I walked through the door, I knew I was at home.
24:22Yeah.
24:23It's a wonderful history to have.
24:26This is me.
24:27Yeah.
24:28This is me.
24:31But thoughts of work are never far away.
24:35Every day, every single day, every minute, I'm concentrating on wage bills, shoplifting,
24:40rents, rates, everything.
24:42I mean, you've got a lot of people's livelihoods depending on you getting it right.
24:45And that is a pressure, without a doubt.
24:48In this business, there's always a problem around the corner.
24:53The latest is with the bra.
24:56Hello.
24:57Hiya.
24:57Just wondering when those fabulous bras are going to come in.
25:00I can only apologise.
25:02They just flew off the shelves.
25:03Have we got any more of those bras in?
25:06I think you've more chance of finding a virgin in a maternity wardle with these bras coming
25:10in.
25:11The supply of bras has mysteriously dried up.
25:15Well, it was our breast seller, so, and now we haven't got it in again.
25:18I just don't know what to do.
25:20Somebody's made a big boob somewhere.
25:22But at least it's not me being a right tip because I've tried to order them.
25:25So, I don't know what more to do.
25:27I really don't, mate.
25:28It just frustrates me.
25:32I've got a quick question for you.
25:34Where's the older bras?
25:35They're still in customs in China.
25:37And how long is it going to take?
25:39Well, they're hopefully a week.
25:42Right.
25:42Well, obviously, this is an important and serious thing to Chris because we're all over
25:47the papers and stuff.
25:48And people go to the shops and there isn't any.
25:51And people just think, you're lying.
25:53He just wants to get them in, to get them back out to the shops.
25:57Restore that bit of confidence from the customers.
25:59And he won't look so foolish.
26:03Ian and Craig's battle over staff cuts is coming to a head.
26:07I said, Ian's just coming to tell how wrong he was, where the wages are concerned.
26:13To see if Ian's cuts are causing a drop in sales, Chris has employed more staff in a
26:19few shops to find out if takings go up.
26:23What's happened over the last three or four weeks, I think, where we've put extra staff,
26:28the takings hasn't moved very far.
26:31Anyone surprised?
26:32So maybe the answer isn't increased staff.
26:36It's better management of the rota.
26:38That'll ensure more staff can deal with the queues at busy times.
26:43Ian's won.
26:44But we'll come back at it.
26:46Right on to you, then.
26:48OK, great.
26:50Go on, take your smug-looking face back in your office.
26:54It's very disappointing that I've lost to Ian.
26:58That's very, very disappointing.
27:00But we'll just have to keep monitoring it.
27:03That's all we can do.
27:04You know, it's a huge sum of money that we've saved.
27:07And I'm not prepared to let that spend go up again without good reason.
27:18In Burnley, the long-awaited bras are back in stock.
27:24They'll be straight out.
27:26Coming through with a breast seller.
27:28Banger, we're watching.
27:29Chris says customers bought 700,000 bras over the summer.
27:33He's sucking up!
27:35And that it helped increase sales of other products, bringing takings up by 5%.
27:42But the bras' success hasn't gone unnoticed.
27:46Poundland's already threatening to spoil the party.
27:50What's this?
27:51They've got some new bras.
27:53Erm, yeah, that's what Poundland's doing.
27:56It's far better for them to be copying you.
27:59We lead, others follow.
28:01Yeah.
28:02Allegedly.
28:02It's to the next line, the next item, and the battle goes on.
28:11Next time, Ian's got himself into a spot of bother.
28:16How are we going to get this stock out?
28:18Wait and get anybody in tomorrow.
28:19Probably gone overkill.
28:21Keep it on him, just in case he does all wrong.
28:23And Buzz and Kevin become big brother.
28:26There he goes.
28:27We'll probably catch everybody.
28:29I mean, he's got to be a prime culprit.
28:30You don't need it to be that fat if you don't eat for any others.
28:33Well, he's massive, isn't he?
28:38And that's next Thursday at 8.
28:40Well, following a riot, a man enters a police cell alive,
28:43but comes out dead.
28:45A brand new case for Inspector George Gently next,
28:47here on BBC One.
28:49Have a great day.
28:51OK, thank you.
28:52Bye.
28:52Bye.
28:56Bye.
28:58Bye.