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  • 2 days ago
Pound Shop Wars S01E02
Transcript
00:00The question I get asked mostly in here, believe it or not, is how much is this?
00:05How much is this?
00:08That is the truth.
00:09How much are these chamois?
00:13They're shops with a magical formula.
00:16It must cost more to make them what they're selling. How do you do it? I never know.
00:20Everything costs a pound.
00:23A pound?
00:24More?
00:25Bargaining itself.
00:26And some people have fallen under their spell.
00:30Football!
00:32This is the most expensive shop in the centre.
00:34You buy one thing and you find another and then you find another.
00:37It's so cheap.
00:38I like a bargain.
00:41There's now a pound shop in almost every town and city.
00:46Love you, brilliant.
00:47I love that.
00:49But for Chris Edwards, owner of the Pound World Empire, it's war.
00:55It's an insult to everything we try and stand for. It's ridiculous.
01:00It's a cut price, cut throat, battle for survival against giant pound shop chains and now the supermarkets.
01:08It was our breast sellers and now we haven't got it in again. Somebody's made a big boob somewhere.
01:12And as customers get more savvy...
01:13Sometimes they are smaller sizes to cater for the pound customer.
01:19It's a fight to find new tricks to keep the magic alive.
01:23We've saved the fracture by not including any underwear. She doesn't mind. She's got a smile on her face.
01:29This time...
01:30Who thought Asda would need to copy us?
01:32It's high stakes as Chris squares up to the big boys.
01:37Mr. Asda man, have we got you worried?
01:40The little guy gets caught in the crossfire.
01:43I'm just afraid I'm going to lose my job.
01:46It's a big disaster for us.
01:47And staff at the bottom are feeling the heat.
01:50How are we going to get this stock out?
01:52We ain't got anybody in tomorrow.
02:01Poundville boss, Chris Edwards, likes to make surprise visits to his 200 shops.
02:08There's not much doing in the gardening section.
02:14That's not how it should be.
02:16And it's every manager's nightmare.
02:19I'm just picking...
02:21It seems to have a lot of stuff.
02:22Yeah, we're going to get round to facing up.
02:23That's what we're doing next.
02:24It would be nice to know about it.
02:25Put everything on there.
02:26Definitely nerve-wracking.
02:28When I go into a store and it's dirty, I can't stand it.
02:32It doesn't go down with me because it's life and death where the business is concerned.
02:39And this shop is all right, but it's not good.
02:43There's a lot of stuff laid about.
02:44Are you short of staff?
02:45Nope.
02:46Is staff not concentrated enough, do you think?
02:48I've probably been busy and people do tend to pick things up and they're due for it all over.
02:53For Chris, tidy shops are the key to success.
02:57The presentation is everything.
02:59Customers don't want to think they're buying out of date stock or inferior stock.
03:03It's all got to be well presented to give the customer that confidence.
03:07It's a mantra he hopes will make his family firm Britain's biggest pound shop chain.
03:15But he's still got a long way to go.
03:20His biggest rival is twice his size.
03:24US-owned Poundland already has 500 stores and wants to grow to 1,000.
03:31Considering how big they are, to keep pace with them is, to me, it's like a minor miracle.
03:37Everybody's got the competitors and you've just got to learn to deal with it or walk away.
03:40We aren't walking away.
03:42It's a David and Goliath struggle.
03:45And the latest battleground is Peterborough, where another pound shop mogul is arriving at work.
03:55Hello, my name is Zafar Iqbal.
03:58This is the oldest pound shop in Peterborough.
04:01You're most welcome here.
04:07These are fibre tapes, a pack of 30 for one pound.
04:10That's a good value.
04:11All these sweets are for one pound.
04:14What can you get for one pound nowadays?
04:17Customers do ask me twice, is it real for one pound?
04:19We say yes, it is for one pound.
04:22OK, just to me out there.
04:24Thank you very much indeed.
04:26I like it because it's a nice small shop and I use it quite often.
04:30You're all right, love?
04:31I'm all right, thank you.
04:32You're OK, good.
04:33And we are very friendly and we are very personally and that's why they like to be coming back here.
04:38I come for the doggies' toys.
04:40I like losing the little shops.
04:42You've got to help the small man.
04:46Zafar may be small.
04:49But he's tough.
04:50He's survived pound land, opening two shops close by.
04:54We worked hard, we competed with them and we succeeded.
04:57Thank you, love.
04:58Nice of you.
04:59See you, man.
04:59See you, man.
05:00I am very much proud of my shop.
05:02I like to go on forever maybe.
05:05But forever might be a little optimistic.
05:10Just 50 metres away, trouble is brewing.
05:15Has anyone got any questions you want to ask?
05:18Is that the track on then?
05:19Pound World is opening one of its biggest ever stores to take on Poundland's two shops.
05:25Have you definitely got someone on the cardboard and the rubbish?
05:28OK.
05:29It's going to have over 5,000 products so the manager isn't worried about Zafar's little shop down the road.
05:35We've got a much bigger variety here, much bigger range, so at the end of the day, I think we're
05:39just going to be very, very busy.
05:46It's a big disaster for us.
05:48As you can see, we are the small retailers and they are the big, huge companies and they can survive
05:53better than us.
05:56I'm very, very not pleased with it because I've been working here for quite a long time.
06:01As you know, it's difficult to find jobs nowadays, so yeah, it is a disaster for me.
06:09Well, I'm used to here.
06:12Probably stay here because everybody knows me, you know.
06:16Yeah.
06:17My opinion is these poor guys are going to catch a cold.
06:20Definitely going to catch a cold.
06:22You can either try and bring his prices down or close up.
06:26This is something we're not going to give up.
06:28No.
06:28We will try it quite well then, as much as we can.
06:31Yeah.
06:33We'll to see what we can do for it.
06:43Hope you've been in there for a while, have you?
06:44I have not.
06:46Bloody hell.
06:49It must be a mile from one end to the other.
06:54No wonder we have no money.
06:56Chris is taking his 86-year-old mum, Alice, on a tour of his beloved warehouse.
07:02It's a bit different to the very first warehouse, though.
07:05You don't know that staircase, isn't it?
07:07Chris built his empire from a single market stall.
07:11We used to store our goods in tea chests on the market, didn't we?
07:15In the lock-up.
07:16And then in the lock-up, yeah.
07:18This lock-up supplies over 200 shops with millions of items every day.
07:26Oh, my God, will we have a seller?
07:29We sell this ten times over every year.
07:34The secret of how Chris grew this from a market stall is shared by all the pound shop giants.
07:41The fact is, we've cut out the middle one.
07:43We go into China, straight to the factory floor, bottom-bottom price, very tight margin.
07:49If you haven't got that kind of facility, high-office in China, Hong Kong, and working people over there, you
07:56can't survive.
07:57Bulk buying from China has turned some pound shops into retail giants and left others struggling to keep up.
08:08In Burnley, this shop is one of the casualties of the street fighting between the three big chains.
08:15Brick wall finish, that's what it's all about.
08:17You can look down here now.
08:18Brick wall finish.
08:20In Chris's Burnley shop, the management try to operate like a well-oiled machine.
08:26They've ripped and stripped this pallet down.
08:28They're going to rack and stack it onto this trolley.
08:30They're going to slide in and glide it onto the shop floor.
08:32And then what they do, they're going to slice and dice and price and get it merchandise.
08:36Assistant manager Ian constantly strives for retail perfection.
08:41I'm 100 mile an hour, and that's what you've got to be in this fast-paced environment.
08:44Today's 24-7, but people want it yesterday.
08:52This is all the time, all day, every day.
08:55Does he have lunch?
08:56I have no idea.
08:57I've seen him have a sandwich at the back here, so he didn't sit down for that one.
09:00I don't even have time for indigestion, me, mate, I tell you.
09:05There's no slack in here, because 99P Stores is right next door, and they sell everything for a whole penny
09:12less.
09:13I'm passionate in the belief that if we provide a service and we provide the standards,
09:19that customers will keep coming back.
09:21Don't you sell us?
09:22Don't let any ambulance chase us in, do we?
09:24We're all frightened on losing business, and that's why we work so hard
09:28and try to achieve the best results that we can.
09:33Right, Geoff!
09:34Geoff is the shop manager.
09:37He makes sure everything is run by the book.
09:42Exactly.
09:44Sorry?
09:45Exactly.
09:46It's just the bell obviously superseded what I was doing, you see,
09:49so I just went down to see what it was.
09:50This is a fire exit.
09:52Fire door keeps shut.
09:54Fire down there.
09:55Bunch of customers come running through and trips right over that.
09:59No, no, I understand the reason why, yeah.
10:01Oh, yeah, no, that's fine, that's fine.
10:02I'll get these truck upstairs.
10:03Well, I don't like it really when I have to speak to Ian like that.
10:07He's like a bull in a china shop, Ian,
10:10and sometimes he doesn't think of the consequences.
10:20It's the summer, and the weathermen are predicting a heatwave.
10:25Four for a pounder, you can't go wrong, can you?
10:27No.
10:28I don't blame you stocking up on the drinks.
10:30Even the Met Office has warned, you know,
10:32to look after the elderly and all the youngsters
10:34because this heatwave they reckon is going to be here
10:36until at least August, don't they?
10:40The forecast has given Ian an idea
10:42he thinks will keep them ahead of the competition.
10:46There's quite a large amount of drinks here at the moment.
10:48I've still got another two to three pallets,
10:50still of drinks to strip down and put over there as well.
10:53He wants to cash in on the hot weather
10:55and has ordered more drinks than the shop's ever ordered before.
10:59The weather is absolutely fantastic,
11:00so I'm making sure that I don't get caught on.
11:04But Geoff doesn't know what Ian's up to
11:06and stockpiling goods is against company rules
11:10because it can cause shortages in other shops.
11:14Ideally, the head office would like nothing here at all.
11:17They want basically what they call zero stock.
11:19So it's selling out there
11:20rather than being sat in here and collecting dust.
11:26But for his plan to work,
11:27he'll have to flog a record number of drinks in a record time.
11:32Yeah, yeah, this will sell.
11:33There won't be a problem with this.
11:34Well, at least let's hope so anyway, definitely.
11:36And if they don't, then, OK,
11:39I'll put my posteriori on a bacon slicer sort of thing.
11:44Ian's taking a big risk.
11:46If the drinks don't shift,
11:48then this man, regional manager Craig Atkinson,
11:51really will turn his backside into bacon.
11:55It's never a nice situation
11:57to have to go into a store
11:59and outline where people are going wrong,
12:01but unfortunately, that's part and parcel of the job.
12:07Today, he's paying a surprise visit
12:10to Manchester's Arndale shop.
12:14At this moment in time,
12:15I'm absolutely shaking with anger.
12:18I don't like to see empty baskets.
12:20I don't like to see posters missing on bins.
12:23Can we have these cages off the shop floor, please,
12:25as customers in the store?
12:26When stock comes in, they come in brown boxes.
12:30It's just not good enough.
12:31Not good enough at all.
12:32We do not deliver this.
12:34And another of Craig's pet hates
12:36is managers' stockpiling goods.
12:39It's dead money that's sat in the warehouse.
12:40We've really got to make sure
12:42that every single store manager appreciates
12:45how much money that can potentially be lost.
12:47Will Ian sell all his drinks
12:49before Craig pays a visit?
12:55In Peterborough,
12:57it's the countdown to the new store opening.
13:00I'm crapping it.
13:01Do you want to move up the plate, please?
13:03Well, it's opening, isn't it?
13:04It's special.
13:06It's a big day for the little pound shop, too.
13:10Zaffa is preparing for battle.
13:15Try to bring a different variety of the things in the shop.
13:18What they're probably not doing, we will do
13:20to get the consumers in.
13:22Since his other rival, Poundland,
13:24opened two shops here,
13:26takings have dropped by 30%.
13:28I'm hard off paying these rents now.
13:31I'm far behind to paying the rents
13:33because of the business quite down,
13:35but it seems it's going to be more down.
13:38This will be a real test.
13:40Zaffa's competing against
13:42one of Poundworld's biggest ever shops.
13:45They've cheekily opened it
13:46next to Asda and Iceland
13:48to attract their customers.
13:51There's already a crowd building.
13:53Yes.
13:53Some of them are actually Asda staff as well.
13:57Have they come to check out the competition?
13:58No.
13:59I don't know.
14:00She's having a good look.
14:01I think she's a buyer.
14:02She's a buyer.
14:04Everything has to be spot on for this opening
14:06because perfectionist Chris is paying a visit.
14:11This is one of the competitors on the corner.
14:14Is that that small company?
14:15Yes.
14:15Then we'll think they're good at what they're doing.
14:20But it's not just Pound Shops
14:22they'll be fighting for a piece of the £1 pie.
14:26Who'd have thought Asda would need to copy us?
14:29They'd think they could come up with their own ideas of promotion
14:31rather than just copy a pound shop.
14:36Chris Edwards is out there now.
14:38Can you get someone to give him a leaflet?
14:40Get someone to give Chris Edwards a leaflet, please.
14:42Would you like a leaflet?
14:42I would.
14:43Thank you very much.
14:44Well, I must say
14:45you're doing a good job there.
14:47Fantastic.
14:50Hiya.
14:51It looks like we've got some very smiley stuff
14:53which is good.
14:54I think the first instinct is
14:56they've done a great job again.
14:58Right.
14:58Good luck, everybody.
15:00Three, three, two, one, two.
15:18It's only a pound, so I'm spending what I can.
15:22That's lovely.
15:23Thanks a lot, mate.
15:24Even the competition has come to take a look.
15:28Mr Asda man, have we got you worried?
15:30Are you shaking in your boots?
15:32Are you shaking in your boots?
15:33We are Britain's cheapest supermarket, though.
15:36You'll tell us anything.
15:37We believe you.
15:37Thousands won.
15:38But while the big boys slug it out,
15:41Zaffa's shop isn't so busy.
15:49It's been really horrible, as you can see.
15:51The place is all empty.
15:52We have nothing to do.
15:53And the century is busy, but no us.
15:58I'm just afraid I'm going to lose my job.
16:00No one is about in the shop now.
16:02Definitely the customer's walking over there.
16:05I will struggle, but I will still fight.
16:16Oh, for God's sake.
16:17We've got a right problem here now.
16:19Ian's got a bit carried away with the order.
16:21He's gone way overboard.
16:23In Burnley, Jeff's cottoned on to the size of Ian's drink's order.
16:27I haven't got the bloody people in to process it.
16:34How are we going to get this stock out?
16:36We ain't got anybody in tomorrow.
16:38What time is it now?
16:40Half three.
16:41It's about three o'clock.
16:41I'll just clear them.
16:42You just stop in there and I'll just clear them, mate.
16:44We won't get this cleared today, and I'm concerned about it.
16:47You know, I should have foreseen this
16:48and I should have stopped you from ordering it
16:50when you said to me, oh, I'll order some more drinks,
16:52but I didn't think you'd go that far.
16:54Right, OK.
16:54The sales on drinks alone last week alone
16:56was up something like about 35% to 40%,
17:00and they're telling me that we'll be going to complete
17:02the sell out of all these drinks, because I don't think so.
17:04Right.
17:05I've probably gone overkill.
17:07You just...
17:09Pen to paper, you just get carried away.
17:12Right, OK.
17:14I'll crack on.
17:17See you later, this will burn out.
17:21They'll both come in unpaid on their day.
17:24They'll pay off to finish unpacking the order.
17:26They're praying the drinks sell fast
17:29in case Craig pays them a visit.
17:36Back at HQ, there's more stock-related shenanigans afoot
17:40in the warehouse.
17:43There we go.
17:45Half-eaten bag of M&M's.
17:47Yeah.
17:48It's not good, is it?
17:50Warehouse managers Buzz and Kevin
17:52are fighting a crime wave in their own backyard.
17:56When all the stuff goes on, you go round,
17:58you see cans open, biscuit packets open, chocolates open.
18:04They think it could be costing up to £50,000 a year.
18:08Now, four packs there, just waste it,
18:11just have eaten one barn out of each.
18:13And it's a wood you used earlier, grazing.
18:16It's like, oh, I'll just have a bite on this.
18:21It's supposed to be like a Thief Seven, really.
18:23Look at it.
18:23It's just got everything.
18:24Kit Kat chunkies,
18:27Marowams.
18:28Look at Arribon, your favourites.
18:30Look at it.
18:31Not that I'd eat them, of course.
18:35So that pack can't get sold now?
18:38I know it's a warehouse and people think,
18:40oh, well, it's a big business.
18:41It can afford to lose that kind of money.
18:43But it can.
18:46This is probably the best product
18:48that's what people were eating.
18:49From what they've been saying,
18:51it's got a nice, soft, creamy texture
18:53in the middle of the chocolate.
18:54It's just, it sounds that nice.
18:57I could really pick one up now and eat one,
18:59but I know I'm not, I'm not like that.
19:02Kevin Buzz might kill me.
19:05You do want to wish sometimes
19:06you could walk round the corner and catch them.
19:11They don't get caught, whoever does it.
19:14Oh, yeah, well, they're not looking at the right place,
19:16are they now?
19:17Over the last five years,
19:19only three people have ever been caught.
19:22We've had people say,
19:23I'm very sorry and it won't happen again.
19:25And, well, we know it won't
19:26because you won't be here.
19:27Yep.
19:30Maybe they'll learn a lesson for the next job,
19:32maybe they won't.
19:33It's a problem that needs sorting, urgently.
19:43In Burnley, there's a storm on the horizon.
19:51That is bad, isn't it, out there?
19:54Sugared.
19:54I didn't see this coming on the news.
19:58It's disconcerned because, obviously,
20:00I've probably got more liquid in cans in the back
20:02than what the heavens just brought down now.
20:05But every cloud has a silver lining.
20:11We'll just hold on one second.
20:13What do you like for umbrellas at front at store, Donna?
20:15Yeah, I'll go and get some more in a minute.
20:17Right.
20:18Alan, I want you to stop what you're doing,
20:20grab this dump bin,
20:23and we need to put umbrellas in it.
20:25We need to put the dump bin at the front of the store.
20:29Bye.
20:31Yeah, thank you.
20:32Bye.
20:32Thanks.
20:32Bye now, take care.
20:33But while the umbrellas are selling,
20:35the drinks are stuck in the stock room.
20:40Excuse the front, but I'm not going to let this down from me.
20:46In Peterborough, Zaf has entered enemy territory
20:50to size up Chris's new store.
20:53Hello, mate.
20:55Good value.
20:56Thanks.
20:56It's not the same quality what we're doing.
21:00We're selling two.
21:02Yeah.
21:02Yeah.
21:03Coffee, coffee range in a good day.
21:06Because size of the store is a massive big store,
21:09and definitely looking at this stuff now,
21:11I cannot compete with them.
21:12It's very hard.
21:15Hello, how are you?
21:16Hello, darling.
21:17I normally see you coming at the pound shop.
21:18You're always in there.
21:21I can see four or five of my regular customers
21:26who are in this line today.
21:27I know this gentleman here as well.
21:29Hello, my friend.
21:30You used to come to my shop,
21:31other one, the pound shop.
21:33Do you feel sorry for him or any guilt about him?
21:36No.
21:39You can't blame the customer
21:41because they like to try something different.
21:45But what would Zafir think if he saw these two?
21:48Even his own staff are shopping in here.
21:51Just looking around and shopping.
21:56Yeah.
21:58This is typical.
22:01I'll have to sit down and think about it now.
22:05It's a disaster.
22:09With so much competition around,
22:12customers are more savvy than ever before.
22:16It is the stuff actually quality,
22:18like that grass stuff behind it.
22:19My nan and my granddad does gardening.
22:21They like to buy something that's cost at least over a fiver
22:24so they know it's a good product.
22:26A lot of people are going to be queuing up
22:28and they should have had their ones like,
22:29Asda, you've got to do it yourself, too.
22:31Which just saves a lot of time and effort, doesn't it?
22:35But don't get me wrong,
22:36I will shop in here for certain things.
22:38Everyone will.
22:39Just some of the things,
22:40they need to look at it again, I reckon.
22:42And with that, he's off to Asda.
22:49Meanwhile, in Burnley, there's a ray of sunshine.
22:53Oh, he's just crazy again.
22:54Four for a pounder, you can't go wrong, can you?
22:57I don't take that.
22:57No.
22:58The cold drinks are selling like hot cakes.
23:01They've been trading three and a half hours,
23:03so as soon as I've done that trolley now,
23:05I'm going to have to go in the back lot.
23:06I've hardly anything left.
23:12Ian's doubled the drink sales
23:14and cleared most of the stock from the storeroom.
23:17Ian, where have you moved them to?
23:20I haven't, Geoff, honestly.
23:21If I go somewhere else and then find a room full of drinks,
23:24at the end of the day, you know, you're exactly right.
23:28And I'll hold my hands up.
23:29Well done for being right.
23:31That's what it's all about, working in a team,
23:33constructive, and that's the only way we can...
23:37You can have this badge if you want.
23:39No, no, more money, more pressure, no, honestly, Geoff.
23:41Listen, I'm happy playing second fiddle, mate.
23:43We work together as a team, mate.
23:45That's what it's all about.
23:46Well, that's good to hear, though.
23:47Yeah.
23:52It's just as well.
23:54Regional manager Craig is paying a visit.
23:59What I do in every single store
24:01is I'll walk around the store
24:02and see where we're up to as a standard.
24:05Afternoon.
24:06Yeah.
24:07A couple of light areas.
24:13So I've not seen no management on the shop floor yet.
24:16It would be nice for them to come in and say,
24:18I think that looks absolutely fantastic.
24:22In Pound World, sometimes people don't recognise
24:26what you've achieved.
24:28Hey, Craig, good to see you.
24:30How are you keeping?
24:30All right.
24:30Not too bad.
24:34People come in and say,
24:35my God,
24:36this is the cleanest Pound World
24:37that I've ever seen.
24:39This floor gets cleaned seven days a week.
24:41Very hard floor to clean.
24:43You really can't knock their enthusiasm,
24:45but just try and get in any words, Edwaises.
24:48You've achieved something
24:49if you can get your point across.
24:51You told me all the good things about yourself.
24:53What's the bad points that we've got?
24:55None that I can figure.
24:56There you go.
24:56Nothing.
24:58We'll go again.
25:00Round two.
25:02Next is the storeroom.
25:03But will it measure up?
25:11Wow.
25:12Fantastic.
25:14This is a standard
25:15that every single store should live up to.
25:17So I will be using photos
25:19and sending it out to the teams
25:20and showing them exactly what can be delivered.
25:23I'm really impressed.
25:26I've enjoyed walking around here today.
25:28Your enthusiasm is infectious.
25:30So if I could mould you into another hundred people,
25:32I'd gladly do it
25:33and get you into a lot of other stores.
25:35It's good to be here.
25:35Thank you, Craig.
25:36Pleasure meeting you.
25:37Thank you very much.
25:37Very much for your kind comments, Craig.
25:39No problem.
25:41When he said,
25:42I wish I had a hundred of me and you,
25:43imagine that,
25:44a hundred times our wages.
25:45We never need to work again, will we?
25:48The day couldn't have gone.
25:49Any better.
25:50Thanks very much.
25:51Let's get back to it.
25:52Cheers, Jeff.
25:53Thanks a lot.
25:53Cheers for that.
25:54See you soon.
25:56At HQ,
25:57there's been a few changes
25:58to stamp out thieving in the warehouse.
26:03Big brother's watching you, isn't it?
26:05Yep.
26:06It's not Big Brother watching them.
26:08It's Buzz and Kevin.
26:09Pretty good, right, isn't it?
26:10Look, people working all over.
26:12I thought it was just when we were sneaking about.
26:14Twice we've seen Rob move.
26:16I know.
26:1748 cameras have been installed.
26:19I'm watching him.
26:20Why is he wearing a hat?
26:22I mean, it's a nice day.
26:24He's got someone under there.
26:26I really can't see him.
26:27I can't see him.
26:28I can't see him.
26:30I mean, he's got to be a kind of coping.
26:32You don't get to be that fat if you don't eat for any others.
26:34Well, he's massive, isn't he?
26:35We'll probably catch everybody in the reno do left.
26:38But there may be nobody to catch.
26:41This warehouse, what a mess.
26:43People eating, drinking.
26:45Ever since the cameras have gone up, everybody's calmed down.
26:48Warehouse is a lot tidier.
26:50They're getting on with the work.
26:51If it just stops half the people doing it, it's still an improvement, isn't it?
26:54This place will make more.
26:59Back in Peterborough, Zaf has come up with a battle plan to save his shop.
27:04Look at this.
27:05One for the lady.
27:06Bag of three ladies, full brief.
27:08For three pound, actually.
27:10And it's not just big pants he's selling for over a pound.
27:14It's clip-on night light for three pound.
27:17Quite heavy lock.
27:18I'm doing it for six pounds.
27:20I think that's a good offer for the customers.
27:23Zaf has changed his business model from one-pound bargains to pound-plus bargains.
27:31I looked at a local store.
27:33They are selling minimum £1.95.
27:34I'm selling only one pound, 20 pence.
27:37Look at that.
27:37Only six or five pounds.
27:39This is only five pounds.
27:40I'm determined to fight, you know?
27:42Even if I have to get a multi-priced things here.
27:45That's two pound, please.
27:49And we rely on the regular ones to be as a man.
27:51I'm going to be more regular then, shall I?
27:52Nice of you.
27:53That's very nice of you.
27:56My message is to the people of Peterborough.
27:58They have come and give me more support.
28:00I'm still here.
28:01I'd like to remain here forever.
28:03And I'm sure they will do that.
28:08Next time...
28:09You get the back to that one in the red.
28:10Go and get it.
28:11The one in the red.
28:13There's a one-pound crime spree.
28:15I think they should chop the fingers off or something.
28:18Oh, my God!
28:19And Chris's rivals are even using his name.
28:23If you want to stay in business, it's quite clearly that can't carry on.
28:28Pound Shop Walls is next Wednesday night at 7.30,
28:31making way for an hour-long EastEnders on Thursday.
28:35But next tonight on BBC One, a holiday camp whodunit
28:38for Inspector George Gently.